For several years, Google has been pushing customers towards a more secure web by strongly encouraging that all web sites follow HTTPS encryption.
What is HTTPS?
Simply put, it’s the basic reference to how information is shared on the internet. Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP. The ‘S’ at the end of HTTPS stands for ‘Secure’. It means all communications between your browser and the website are safe and encrypted.
Chromes New Update
Starting this week, Google has now announced that it will mark all HTTP pages as not secure and send “not secure” warnings to every user visiting a non-HTTPS site. Imagine customers visiting your website and the first thing they encounter is a NOT SECURE warning. This message could definitely deter, and most likely scare users away.
Advantages of a Secure Website
You need to make sure you are compliant with Google’s changes to make visitors feel safe on your website. Having a secure website not only gives users a sense of security as they browse your content, it can also improve your search results since Google uses this as a rank signal. Here are some of the advantages you can gain by upgrading your websites security:
Trust – By displaying a “Secure” icon you are a trusted website in the eyes of your customer or user. When visitors see a “Not Secure” warning, they may immediately leave your site.
SEO – Google has advised that sites using secure, encrypted connections will assist in positively improving their ranking.
Safety – Not having a secure website after the upcoming changes will leave your site vulnerable to security warnings and cyber threats.
The Good News!
At Aufait, we not only create beautifully designed mobile responsive websites. We ensure a good user experience, and equip your website with all the necessary safety and security measures required. Rest assured when customers or users visit your website designed by Aufait, they will trust your company and feel comfortable filling out forms or providing personal information.
We recommend getting your website updated to ensure it’s following the best security practices. If you have any questions or concerns, we’d be happy to help. Give us a call at 1 888-888-1187 or contact us here.