Most businesses aren’t aware of how important SEO is. SEO helps to improve your website’s ranking, making it more easily discoverable by potential clients. However, SEO is a complex science, and it can be a daunting task to handle on your own. Hiring a company for your SEO services Toronto makes it easy to get your business to the top Google rank. However, there are a few basics that even the least tech-savvy person can keep in mind.
Ensure your website structure assists the user is moving from one page to the next. Your pages should flow in a well thought out order. Having multiple internal website links makes it easier for users to navigate through your website. You can also look into optimizing your website load speed! Aim for a 2-second maximum to load each page.
Keywords are the bread and butter of search engine optimization. Take some time to research which keywords you would like to optimize. For example, imagine you own a Mexican Restaurant in Toronto. When people Google search “best Mexican food in Toronto” you certainly want to be the very first restaurant that appears in the results. Use these keywords to build your website content regularly.
Consistently posting fresh and new content regularly gives Google a signal that your business is current and relevant. Creating videos, how-to guides, and writing blogs with your expert advice can all help keep your small business top-ranked.
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