Many Toronto business owners ask: Should I invest in SEO or PPC? The highest-ROI answer is usually both — strategically aligned so each channel makes the other stronger.
How SEO and PPC work together
- PPC fills the gap while SEO climbs — immediate leads from Google Ads.
- SEO data informs PPC — organic keyword winners become ad targets.
- Retargeting captures warm traffic from SEO visitors who didn't convert.
- Shared landing pages improve Quality Score and conversion rates.
- Brand dominance — showing in paid and organic builds trust.
Real results
We've seen clients cut cost-per-lead by 40% on Google Ads while organic traffic grew 300% over six months — doubling revenue from search. Read more in our Marketing in 2025 case study roundup.
AuFait packages
- PPC Ad Management — from $850/mo
- SEO Optimization — from $900/mo
- SEO + SMM + PPC Package — from $1,500/mo (best value)